What happens when someone searches on Google?
A recent study determined that 93% of all website traffic is generated by an initial search in Google!
Studies show that users will overwhelmingly choose natural organic results over paid ones.
Organic Search Results are what people most often click on when looking at a Google Search Results page. Organic Search Results refers to the way a website “organically” or “naturally” appears in a search result.
So when you go to Google, and you type in “plumber’ or “roofer”, the results that appear after the Google ads are the “organic” results.
Google wants to make sure that searchers are not only getting the results they need but wants to give them the best possible outcomes based on their query.
Therefore, these results are ranked by relevance based on what you entered into the Google search bar, aka “keywords or Keyword phrases”.