SEO & Website Maintenance Packages
True SEO, when done properly, is not a once-and-done activity.
SEO is a process of improving the ranking of a website in Google Search for specific and targeted keyword phrases that a business wants to be found for.
“Onsite Optimization” which is sometimes described as doing a “quick SEO facelift” is one of the first steps any SEO program should have.
This content optimization makes changes to website text and makes sure that the text is saying the things that we want Google to match with the keyword phrases that people are searching for.
“Onsite Optimization” is just one ACTION involved in an SEO process, and while it is an important part of the process, that one action it is not necessarily going to bring results.
And that is the key. Any SEO program has to have measurable results.
An SEO Program (sometimes called an seo campaign) must have:
#1 Benchmarking (documenting where you currently are in Google Search ranking)
#2 Actions – like onsite-optimization
#3 Ongoing Monitoring – understanding how the actions are impacting the ranking results
#4 Ongoing Measurement – comparative análisis of gains and losses
#5 Incremental Website Improvement & Adjustments over time
Ultimately SEO is getting a website RANKED on the 1st page of Google in order to bring traffic to your website from people who are searching for your products and services.
To do a one-time “action” without any benchmarking or ongoing monitoring and measurement is to take no “responsibility” for the action. You won’t know if the action was positive, or if the action increased the ranking. You won’t know if the action was enough or if there are further actions that need to be implemented.
Search Engine Optimization – SEO Steps
A summary of SEO Services, this is what we do for clients when we perform Search Engine Optimization (SEO).
#1 – Build Relevance
Write Unique Content
We generate quality optimized content with a specific goal of providing information about a specific targeted topic.
#2 – Build Authority
Promote The Website
We generate Expanded Content & Consistent Website Expansion (BLOG / NEWSLETTER), Develop Related Links
#3 – Build Brand
Multiply the Reach
Online Directories, Google Maps, Google Local, Google+, YouTube, Display Ads
#4 – Build Reputation
Online Reviews & Social Media
Get Customer Reviews and Get Referral Traffic through Social Media
Website Maintenance & SEO Packages
Website Management, Maintenance & Monitoring
We make website Management, Maintenance & Monitoring a core part of your online business strategy. Keeping your site current and up-to-date is a critical part of on-site SEO. Here’s How:
- We Keep Your Content Current – We include client initiated updates and changes in the cost.
- We Ensure that your website is up to current technical web standards.
- We Keep your site updated with the latest themes, plugins, and security.
- We Tweak your website design, look and feel as needed to reflect your brand’s voice and story.
Search Engine Optimization – SEO
We do SEO as an ongoing service for a monthly fee. SEO is not a “once and done” service. It takes time to see results so we work on your site and your rankings monthly until we get you ranked in Google.
- We provide monthly Analytics and Ranking Reports to show progress.
- We adjust and optimize your site’s content and structure for relevance.
- We optimize your site for speed using Google’s PageSpeed Insights as a standard.
- We use responsive design that automatically changes to fit any device to make sure your site is mobile friendly.
The cost of SEO is based on the geographical area in which you want us to optimize your site.
As a general rule of thumb the cost of SEO is: