SEO & Website Maintenance Packages
True SEO, when done properly, is not a once-and-done activity.
SEO is a process of improving the ranking of a website in Google Search for specific and targeted keyword phrases that a business wants to be found for.
“Onsite Optimization” which is sometimes described as doing a “quick SEO facelift” is one of the first steps any SEO program should have.
This content optimization makes changes to website text and makes sure that the text is saying the things that we want Google to match with the keyword phrases that people are searching for.
“Onsite Optimization” is just one ACTION involved in an SEO process, and while it is an important part of the process, that one action it is not necessarily going to bring results.
And that is the key. Any SEO program has to have measurable results.
An SEO Program (sometimes called an seo campaign) must have:
#1 Benchmarking (documenting where you currently are in Google Search ranking)
#2 Actions – like onsite-optimization
#3 Ongoing Monitoring – understanding how the actions are impacting the ranking results
#4 Ongoing Measurement – comparative análisis of gains and losses
#5 Incremental Website Improvement & Adjustments over time
Ultimately SEO is getting a website RANKED on the 1st page of Google in order to bring traffic to your website from people who are searching for your products and services.
To do a one-time “action” without any benchmarking or ongoing monitoring and measurement is to take no “responsibility” for the action. You won’t know if the action was positive, or if the action increased the ranking. You won’t know if the action was enough or if there are further actions that need to be implemented.
Search Engine Optimization – SEO Steps
A summary of SEO Services, this is what we do for clients when we perform Search Engine Optimization (SEO).