Then came the “DIGITAL” age of Advertising.
Again not that many years ago “digital” advertising was Television and Radio. Now in Today’s world, there are many “digital marketing channels” that can be used to reach potential customers. Digital Marketing can be complex depending on the level of integration and tactics you apply across your digital marketing strategy and campaigns.
Just like in the past there are companies who specialize in specific marketing channels. There are companies who are Social Media Specialists, companies who are Pay Per Click Specialists, companies who are Web Design specialists, etc etc etc.
Each of these companies who specialize in a particular channel has “Sales People” who tell you that they can help you get leads, and reach potential customers through their channel. These companies even call themselves “Digital Marketing” agencies even though they do not handle all channels of digital marketing.